FAM Trip with Hilton Netherlands: Showcasing Amsterdam as a Leading MICE Destination
- W Klaase
- Mar 27
- 3 min read
For international event professionals exploring opportunities with a DMC in Holland, firsthand experience is essential. A recent FAM Trip, organised in collaboration with Hilton Netherlands for Italian event organisers, demonstrated how Amsterdam delivers on every level for meetings, incentives and corporate events.
This carefully curated programme highlighted not only the city’s infrastructure, but also the seamless integration of logistics, venues and experiences—key elements for any successful MICE project.
A Strong Start: Seamless Arrival and Premium Hospitality
The programme started with arrivals at Amsterdam Airport Schiphol, followed by a welcome lunch at Hilton Amsterdam Airport Schiphol. This immediate transition from travel to hospitality highlighted the efficiency and comfort that international delegates can expect.
Participants were then transferred to DoubleTree by Hilton Amsterdam Centraal Station, a centrally located property ideal for conferences, meetings and group stays. Its proximity to the city centre makes it a strategic base for any event programme.
Iconic Venues and Site Inspections
A key part of the FAM Trip focused on venue inspections. Delegates visited Beurs van Berlage, one of the city’s most renowned historical venues, widely used for congresses, exhibitions and corporate events.
In addition, the group explored the facilities of DoubleTree by Hilton, gaining insight into its meeting capabilities and suitability for international events.
The evening programme included dinner at WE ARE EDN, a contemporary venue demonstrating how creative spaces can enhance networking and guest experience.
Interactive Experiences and Incentive Highlights
The second day focused on combining business with engaging activities. A traditional stroopwafel-making workshop offered a hands-on teambuilding experience, ideal for incentive groups seeking authentic local interaction.
This was followed by a visit to Heineken Experience, a globally recognised attraction that can be effectively integrated into incentive and corporate programmes. These types of activities add a strong “fun” component while maintaining professional value.
After free time in the city centre, participants gathered for drinks at LuminAir, a stylish rooftop venue offering panoramic views—perfect for informal networking or exclusive receptions.
Luxury Hospitality and Unique Perspectives
The programme continued with a private canal boat tour, a signature Amsterdam experience that remains highly effective for both networking and client entertainment.
The evening concluded at Waldorf Astoria Amsterdam, where participants enjoyed a hotel tour followed by dinner. This property represents the highest level of luxury hospitality available in the city and is well suited for executive meetings and high-end incentive groups.
Sustainability and Purpose-Driven Programmes
On the final day, the focus shifted towards sustainability with a canal cleaning activity in Amsterdam. This “Travel with Purpose” initiative demonstrated how events can incorporate meaningful impact without compromising on engagement.
The programme concluded with lunch at LuminAir and transfers back to Hilton Amsterdam Airport Schiphol, ensuring a smooth departure experience.
Holland DMC Partners: Your Expert DMC in Holland
Delivering a programme of this calibre requires local expertise, coordination and attention to detail. Holland DMC Partners ensured seamless execution throughout the FAM Trip, from logistics to programme design.
Through tailored DMC services, we support international clients with:
Meetings, congresses and exhibitions
Incentive travel and experiential events
Full-service event management and coordination
Our approach is structured, reliable and focused on delivering measurable results for every event professional.
Conclusion
This FAM Trip clearly demonstrated the strength of Amsterdam as a MICE destination. With premium hotels such as Hilton Amsterdam Airport Schiphol, DoubleTree by Hilton Amsterdam Centraal Station and Waldorf Astoria Amsterdam, combined with iconic venues and engaging activities, the city offers a complete solution for international events.
For organisations seeking a trusted DMC in Holland, Holland DMC Partners provides the expertise and local network to transform ideas into successful, high-impact events.
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