Heineken Experience
The Heineken Experience combines heritage, entertainment and interactive learning within one of the city’s most iconic buildings. For international groups visiting Amsterdam, it remains one of the most distinctive and enjoyable ways to experience Dutch culture and craftsmanship.
For more information regarding the function rooms at Heineken Experience, click the button below.
Heineken Experience
Iconic Group Event Venue in Amsterdam
Located inside one of Amsterdam’s most historic former breweries, the Heineken Experience offers an immersive setting for group events of all sizes. This landmark venue provides a unique opportunity for corporate groups to explore the story of one of the world’s most recognizable beer brands, set within the atmospheric walls of its original brewery.
The venue showcases the brand’s heritage, the brewing process and its long history of innovation and global partnerships. Interactive elements, brewing displays and storytelling spaces allow groups to engage with the brand in a dynamic and inspiring way. It is an ideal environment for incentive groups, corporate outings, international delegations and business events looking for a distinctly Dutch experience.
Optional: Special gift
An amazing gift to addon to your visit is a Heineken bottle with the guest, company or project name on it.
Best practice: You can give this to the guest when leaving the activity or at the hotel as a room drop.
Freddy's Friends
Optional addon: Freddy's Friends
Bring your group of up to 25 guests for an exclusive, behind-the-scenes experience that delves deeper into Heineken®’s rich heritage. This private tour grants access to areas of the former brewery that are normally closed to the public, with expert guides sharing insider stories and unique historical insights throughout the visit. The experience concludes in a hidden bar, where your group can enjoy drinks and snacks in an intimate and memorable setting.
