This is Holland

Discover one of Amsterdam’s most impressive immersive attractions, perfectly suited for group visits, corporate events, incentive programs and international delegations. THIS IS HOLLAND offers a breathtaking 5D flight experience that takes groups on a virtual journey across the Netherlands, combining entertainment, education and cutting-edge technology.

What is THIS IS HOLLAND?

THIS IS HOLLAND is an innovative attraction located in Amsterdam Noord, where visitors experience the Netherlands from a completely new perspective. The experience lasts approximately one hour and consists of several themed sections, culminating in a spectacular 5D flight simulator. During this flight, guests soar like a bird over iconic Dutch landscapes such as Amsterdam’s canals, vast tulip fields, windmills, coastlines and UNESCO heritage sites. Special effects including wind, scents and mist enhance the sensation of flying.

Perfect for Group Visits

THIS IS HOLLAND is highly suitable for groups, making it an excellent addition to:

• Corporate outings and team-building activities

• Incentive travel and business events

• Educational group visits and study trips

• Tour groups, families and international guests

The experience is engaging for a wide audience and works well for mixed groups. Its shared, immersive format makes it ideal for groups looking for a memorable activity that combines fun with cultural insight.

The capacity per flight is 40 guests in total. Exclusivity of a partial flight experience is 20 guests. 

Shared Experience and Storytelling

From arrival to take-off, groups are guided through the story of the Netherlands, exploring how the country has been shaped by water, innovation and human ingenuity. The experience highlights Dutch history, geography and engineering achievements in an accessible and visually powerful way, creating a strong collective experience that encourages discussion and engagement within the group.

Central Location in Amsterdam

Located in Amsterdam Noord, THIS IS HOLLAND is easily accessible from Amsterdam Central Station and within walking distance of popular attractions such as the A’DAM Lookout and the EYE Filmmuseum. This makes it a logical and attractive stop within a broader group program in Amsterdam.

With its unique combination of technology, storytelling and spectacular visuals, THIS IS HOLLAND is a standout group activity that showcases the beauty and diversity of the Netherlands in an unforgettable way.